Get The Inside Line

Motorsport has changed, don't get left behind.

Learn everything you need to know to build strong and successful partnerships.

Register for the Karting to Cars
Sponsorship Workshop

Tired of Hearing "We Don't Have the Budget" ?

  • Sponsorships are harder to secure:
    The competition for brand partnerships is fiercer than ever, making it essential to stand out.
  • You are your own brand:
    Drivers today must market themselves as dynamic, engaging, and valuable partners for sponsors.
  • The shotgun approach doesn't work:
    Cold emails and generic pitches are outdated—modern sponsorship requires strategy and personalisation.
  • The Digital Shift Is Real:
    With brands focusing on online visibility, a strong digital presence is no longer optional—it’s a necessity
  • Success Demands Strategy:
    From crafting sponsorship proposals to creating content that connects, drivers need tools and strategies that work.

The Camber Method:
From Sponsored Driver to Strategic Partner

Sponsorship isn't about luck; it's about value. Most drivers offer a logo on a car.
We teach you how to build a commercial asset that brands are excited to invest in.
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Become the Athlete-CEO

Shift your mindset from a passive athlete hoping for a break to a proactive CEO of your own racing
career. Learn to manage your brand, finances, and partnerships with a professional, business-first approach
that commands respect from sponsors.

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Build a Brand
That Sells

A winning personality isn't enough. We'll define your unique story and values to build a powerful
personal brand that attracts the right sponsors. You'll learn to create content that resonates with brands,
not just fans, turning your social media into a business development tool.

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Delivering Measurable Value 

This is the key to long-term success. Move beyond "brand awareness" and learn to create custom
"activation" campaigns for your sponsors. We'll teach you how to deliver and track real-world results—from
lead generation to customer engagement—that make renewing your contract a no-brainer for them.

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Mastering the Process Again and Again

Stop guessing. Get a step-by-step system for identifying potential sponsors, finding the right
decision-makers, crafting a killer one-page proposal, and confidently pitching your value. This is a
repeatable process that gives you control over your financial future.

Our Courses

Karting to Cars Sponsorship Workshop

 The Karting to Cars Sponsorship Workshop is a live, interactive experience designed to equip young drivers and their parents with the essential commercial skills needed to fund a motorsport career.

Across four focused modules, you'll learn to cultivate an 'Athlete-CEO'mindset, build a compelling personal brand, understand the three tiers of karting sponsorship, and create a powerful one-page proposal.

This comprehensive package includes direct access to expert guidance, live Q&A sessions, and a valuable one-page proposal template, giving your driver the strategic advantage to secure vital funding."

Our next virtual workshop is on 3rd December and spaces are limited 

Check It Out!
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The Modern Driver’s Playbook for Sponsorship

Motorsport is no longer just about racing—it’s about building a brand, creating value, and securing the right partnerships.

This step-by-step course gives you the tools, strategies, and insider knowledge you need to attract sponsors, grow your career, and thrive in a competitive industry.

From crafting winning proposals to developing a standout online presence, this Playbook is your ultimate guide to modern motorsport success.

Get the full course for FREE on YouTube!

Check it out!

The Modern Playbook for Driver Sponsorship includes:

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10 In-Depth Modules

Covering everything from building your brand foundations and developing a strong career strategy, to mastering media training, personal marketing, securing sponsorships, and more.

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1 Hour+ of FREE Video Content

With over an hour of video content, each module is broken down into clear, digestible sections, offering invaluable, actionable advice and expert training that you can apply immediately.

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Strategic Resources & Tools

Gain instant access to a collection of proven sponsorship templates, pitch decks, and strategy guides designed to streamline your journey and help you secure partnerships faster.

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About David Christie

Motorsport has been my passion and profession for nearly a decade. Starting my career as part of the events team at Knockhill Racing Circuit, I developed a deep understanding of the industry from the inside out. While I occasionally return to Knockhill as a commentator, my focus has shifted to empowering drivers in their motorsport journeys.

Since 2018, I’ve been running Camber, where I work with a diverse range of drivers across the UK—helping them secure sponsorships, build their personal brands, and navigate the challenges of modern motorsport.

Alongside my consultancy work, I’m an experienced real-life and esports commentator and presenter, bringing energy and insight to events on and off the track. I’m also a passionate real-life racer and sim racer, having competed in the C1 Endurance Championship and the City Car Cup, which gives me a driver’s perspective on the challenges of motorsport today.

It’s time to start getting the results that matter...

Email David