Get The Inside Line

Motorsport has changed, don't get left behind.

Discover the tools you need to secure sponsorships and build your future.

Get The Modern Playbook
for Driver Sponsorship
FREE
Driver Resources

About David Christie

Motorsport has been my passion and profession for nearly a decade. Starting my career as part of the events team at Knockhill Racing Circuit, I developed a deep understanding of the industry from the inside out. While I occasionally return to Knockhill as a commentator, my focus has shifted to empowering drivers in their motorsport journeys.

Since 2018, I’ve been running Camber, where I work with a diverse range of drivers across the UK—helping them secure sponsorships, build their personal brands, and navigate the challenges of modern motorsport.

Alongside my consultancy work, I’m an experienced real-life and esports commentator and presenter, bringing energy and insight to events on and off the track. I’m also a passionate real-life racer and sim racer, having competed in the C1 Endurance Championship and the City Car Cup, which gives me a driver’s perspective on the challenges of motorsport today.

The Modern Driver’s Playbook for Sponsorship

Motorsport is no longer just about racing—it’s about building a brand, creating value, and securing the right partnerships.

This step-by-step course gives you the tools, strategies, and insider knowledge you need to attract sponsors, grow your career, and thrive in a competitive industry.

From crafting winning proposals to developing a standout online presence, this Playbook is your ultimate guide to modern motorsport success.

Get the full course for FREE on YouTube!

Check it out!

Why Modern Drivers NEED a New Playbook

Sponsorships are harder to secure:
The competition for brand partnerships is fiercer than ever, making it essential to stand out.
You are your own brand:
Drivers today must market themselves as dynamic, engaging, and valuable partners for sponsors.
Cold pitches are outdated:
Cold emails and generic pitches are outdated—modern sponsorship requires strategy and personalisation.
The Digital Shift Is Real:
With brands focusing on online visibility, a strong digital presence is no longer optional—it’s a necessity
Success Demands Strategy:
From crafting sponsorship proposals to creating content that connects, drivers need tools and strategies that work.

The Modern Playbook includes:

10 In-Depth Modules

Covering everything from building your brand foundations and developing a strong career strategy, to mastering media training, personal marketing, securing sponsorships, and more.

1 Hour+ of FREE Video Content

With over an hour of video content, each module is broken down into clear, digestible sections, offering invaluable, actionable advice and expert training that you can apply immediately.

Strategic Resources & Tools

Gain instant access to a collection of proven sponsorship templates, pitch decks, and strategy guides designed to streamline your journey and help you secure partnerships faster.