CAMBER.
Pre-Call Resource

Sponsorship
Readiness
Workbook.

Complete this before your Strategy Fix Call.

"This isn't busywork. Every question in here is one I'd ask you in our first five minutes together — so by filling this in now, we skip the basics and get straight to the strategy that actually moves the needle for your season. Be honest. The more candid your answers, the more useful our time together will be."

— David Christie, Camber

wearecamber.co.uk
01 Your Racing

Let's start with the basics. Tell me about your programme.

Be specific — not "race more" but "complete the full BRSCC season and finish top 5 in class"

Where do you want to be? What series? What level?

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02 Where You Are Now

No judgement here. This is about understanding your starting point.

Including value-in-kind deals

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03 What You Bring to the Table

Forget logos and sticker tiers for a moment. Let's look at what you actually offer a business partner.

PlatformHandle / UsernameFollowers / SubscribersAvg. Views / Post

e.g. race vlogs, onboard footage, behind-the-scenes, sim content, podcasts

e.g. paddock hospitality, driver appearances, B2B networking, employee engagement content, PR coverage

Your background, profession, story, audience, values — what's your unfair advantage?

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04 Who You're Targeting

Who do you think should be sponsoring you — and why?

#Business / IndustryWhy Are They a Fit?

Business owners, managers, or employees at companies that could sponsor you

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05 The Honest Bit

This is the most important page in the workbook. Be brutally honest — this is exactly what we'll focus on in our call.

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You're Ready.

See You
On the Call.

Once you've completed this workbook, save it somewhere accessible — you might want to refer to it during our session.

If anything changes between now and the call, or something important comes to mind, email [email protected] and let me know.

I'm looking forward to it.

wearecamber.co.uk [email protected] cal.com/wearecamber @wearecamber
CAMBER.
The Era of Sticker Selling is Over.
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